About Us and our Amazing Team
We are LOCAL, we are INDEPENDENT. We are insurance agents who care and want to help our neighbors.
Our agency was started in 2009 with one agent, one desk, renting one remodeled jail cell office. Our agency quickly outgrew that space by helping one family at a time, and in 2025, we have 9 licensed agents ready to listen and help. We understand life and your financial needs are constantly changing and your agents at A Family First Insurance are committed to learning and helping you find solutions.
Team Members

Sarah
Sarah Schmidt started working with Life & Health Insurance in 1996 and Property & Casualty in 1998. She founded A Family First Insurance Agency in 2009. She earned a Bachelor of Science in Business Administration degree from the University of Northwestern. She has four adult children and is happily married to Rob (27 years).
Rachel
Rachel Richards joins A Family First Insurance Agency with a heart of service. Rachel specializes in listening to people and getting them the right coverage to help with auto, home, health and medicare products. Rachel & Greg share 3 children in Iowa and 1 baby in heaven waiting to be reunited.
LeeAnn
LeeAnn came to rescue us during health insurance season 2018. Her calming personality and creative vibes were exactly what we needed to complement our team. LeeAnn has 2 grown children and married to Dan since 1983. She love spending time with her grandchildren and family.
Jordan
Jordan joined the agency in 2023. He is licensed in Property & Casualty and Life & Health. He attended the University of Northwestern majoring in Computer Science. Jordan helps with all things technical and financial services. He earned his CPIA in 2023.
Bethany
Bethany joined our agency in 2023. She is licensed in Property & Casualty. She graduated from Faith Baptist Bible College. She has one daughter and married to Jacob.
Emily
Emily joined our agency in 2024 for a new adventure. She has broad range and strong background in customer service with her construction concrete experience and co-owning a food truck. She loves helping people wherever she roams. Emily can be found hanging with her husband and four kids. They love traveling and going on vacation.
Joyce
Joyce has over 30 years experience working in Property & Casualty Insurance. We are blessed to have her join our team. When she's not at work she enjoys her husband, two kids and 3 grandkids.
Chloe
Chloe joined our agency in 2025. She is licensed in Property & Casualty. She graduated from Bethlehem Academy High School.
Chloe’s attention to detail and willingness to help have been a huge plus for us.
She is happily engaged to her fiancé, Alex. She loves playing volleyball and racing compact enduros
Next Great Agent
We're always looking for great agents to join our team.
Send your resume to sarah@helpingyouinsure.com