Our Team

Sarah Schmidt started working with insurance in 1996. She worked with C & M Insurance and United Prairie Insurance before starting A Family First Insurance Agency in 2009. She earned a Bachelor of Science in Business Administration degree from University of Northwestern in 2000. Sarah loves helping small businesses find insurance solutions. Sarah enjoys consulting on medicare, health, and life insurance. Sarah enjoys writing, reading, spending time going to her kid's soccer, volleyball, and basketball games. Sarah loves cruising around with her wonderful husband, Robert, in old cars. The Schmidt's enjoy living in the country, raising teenagers and cats. However, they do not enjoy paying the teen driver's auto insurance premiums- thankfully Laurel found us competitive auto insurance rates for teens! 

Greg Richards   

is a rural native of north Iowa where he began his 20 year insurance and investment career with Farm Bureau.  He graduated from the University of Northern Iowa with a business degree in 2000.  When not helping clients, he and his sweet wife Rachel have 3 beautiful children they love to spend time with.  You will find a passion in him for doing what is right and putting his client’s needs first, every time.   Licensed in all lines of insurance, you will find his primary area of knowledge to be life and investments.  He finds his getaway while working on his farms improving the habitat for the whitetail deer he loves to pursue.  

Rachel Richards  joins A Family First Insurance Agency with a heart of service. Rachel specializes in listening to people and getting them the right coverage to help with auto, home, health and medicare products. She and her husband Greg have been married 23 years and work together in the Nashua location, they have 3 school aged children and one baby waiting to reunite in heaven, someday.   She enjoys spending time with her family, bike rides, time at the lake, watching her kids in track, basketball, soccer and football, she won’t turn down a good Hallmark movie and treasures family vacations with her sister and her family.  Rachel will work for you to help find the best coverage options to help protect the important things in your life.  

Laurel    

began her career at A Family First Insurance Agency in 2011. She is a licensed agent who provides superior customer service to our insurance family. She graduated from the University of Northwestern, St. Paul, MN with a Bachelor of Science in Accounting. Laurel is the Operations Manager and handles the accounting functions for A Family First Insurance Agency. She is happily married to a Chicago sports fan. She has been a youth volleyball coach, active in several other volunteer activities including a short term mission trip to India in 2016. Most recently, Laurel & her husband Cody enjoy every minute of being parents to their 2 active boys, Noah and new baby Drew, born in October 2020.

LeeAnn came to rescue us during health insurance season 2018. Her calming personality and creative vibes were exactly what we needed to complement our team. LeeAnn loves her husband, her amazing kids, and probably has the cutest grandkids we have ever seen!  

Her faith and family are most important to her. LeeAnn's family can be found hopping in the car and taking road trips across the United States. Her two favorite places are either in the kitchen baking up treats, or being her in barn with her fur family including her horse, goats, chickens, cats and dog. 

You might also find her serving up delicious treats from The Lunch Box, her food trailer she owns with her daughter or crafting delicious treats from Nora B's Homemade Goods.